Yogyakarta, Otomotif - Yamaha Indonesia did not venture too grandiose with X-Ride scooter and only target of 10,000 units per month, far from the average bestseller Mio GT scooter on a level playing 30.000an unit.
"For April, we prepared 1,000 units first, then increased to adjust the incoming orders. I'm sure there will be a major pivot later," comments Dyonisius Beti, Executive Vice President Director of PT Yamaha Indonesia Motor Manufacturing (YIMM) interrupted introductions X -Ride to the journalists at The Villa & Spa Cangkringan, Yogyakarta, today (27/3).
Starting May, added Sutarya, Director of Sales YIMM, Yamaha started to boost supply to 10,000 units per month. "This amount is not fixed, if demand continues to grow we would adjust. Could say the minimum target," he explained.
birth of X-Ride to the domestic market had doubted Dyon. However, with many road conditions are not ideal so Yamaha decided to re-create the product trend setter. Scooter is ideal for all types of roads, both asphalt, soil, and rocks. "We are successfully positioned to be a trend setter Mio by targeting women, is now trying to get back into the first in a new segment. If you want a mediocre'll just be a follower of course," beber Dyon.
Radithyo Andi Dharma, Head of Brand Strategy and Product Management YIMM say, the creation of the X-Ride started from the word Freedom Ekspression. "Everyone needs to get out of the routine, doing crazy things expressive. Bike is trying to be prepared to deliver it," said Radit.
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